Andy Edelstein / Copywriter firstname.lastname@example.org Online Portfolio: www.andyedelstein.com/pharma.html 646.522.1034 Expertise
* Pharma creative – Interactive/emarketing/advertising in healthcare fields. Disease experience
includes: rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis, psoriasis, type-2 diabetes, low testosterone, Crohn’s, ulcerative colitis, melanoma, prostate cancer, HIV.
* Integrated marketing - Writing/Supervision of all facets, including general advertising, direct
response, interactive/online marketing, trade advertising, issues/advocacy advertising, and employee communications.
* Business-to-Business, Financial Services, and Technology marketing/advertising – In-depth
knowledge, from high-level branding to DR/relationship marketing – targets ranging from top management to technical professionals.
Freelance/Perma-lance Writer 2001 to present Pharma/Healthcare Projects:
DraftFCB — Enbrel (unbranded), Lovaza (unbranded) Brand New World — Topamax EuroRSCG — Gamunex Greater Than One — Medtronic (CGM, CareLink, Paradigm), Cytic (NovaSure), Genentech (Cancer Connections), Eli Lil y (Cialis) TribalDDB Health – Long-term engagement – 2005-06. Abbott Laboratories (HUMIRA), Tribal DDB Health (launch of new unit), Novartis (Galvus), Solvay (AndroGel) Avenue-e Health Strategies – Website creation and other creative for Schering-Plough, Novo- Nordisk, DSM Pharmaceuticals, including: www.prandin.com, www.novologmix70-30.com, www.intronA.com MRM (McCann Relationship Marketing) – Genentech (Raptiva) Euro RSCG – Sustiva (HIV drug) The Marketing Works – National Prostate Cancer Coalition Hoo Group – Crohn's and Colitis Foundation of America Other categories: Tribal DDB – Alcoa Gyro International – Avaya (Conferencing systems, IP Telephony) Siemens USA -- Creative Consulting and Services to U.S. operating companies in telecommunications, healthcare, automation, energy, and transportation industries. Wil oughby Partners –Cantor Fitzgerald, BGC Partners, eSpeed, Kleos Citigate – T.D. Waterhouse, Instinet Grey E-Marketing – Adobe, Xerox, Bel South Spier Advertising – Savin, HIP The Lord Group, SVP, Creative Director 1995 to 2001 Verizon (formerly Bel Atlantic, NYNEX, New York Telephone) -- Created/Supervised al creative for Business Markets in TV, radio, print, DR, Online, including: Smal Business, Large Enterprise, Issue/Advocacy, and Defection Control. Siemens -- Managed al creative of worldwide corporate image campaign. Wrote CLIO- winning music and lyrics for ongoing TV/radio. Kyocera Mita -- Creative responsibility for copiers and printers. Network Computing Magazine -- Developed, oversaw al creative for CMP's industry "bible." Other -- Manulife Financial, Keycorp, USAA.
Young & Rubicam, VP, Associate Creative Director 1983 to 1995 Whitehal Laboratories -- Creative responsibility for Advil, Anbesol, CoAdvil, Axid AR. NYNEX (formerly New York Telephone) -- Created/supervised campaigns (TV, radio, print, news, out-of-home) for Business Products, Business Usage, and Service Awareness. Created 1992 EFFIE Award -winning "Subtitles" TV campaign, as wel as long-running "Work the Phones" radio campaign. Lufthansa German Airlines -- Creative responsibility in U.S. market of this German-based airline account. Trans World Airlines -- Creative responsibility for all TWA, including Price TV and Newspaper, Product Service, Cargo, and Trade. Other -- Andersen Consulting, Digital Equipment, Merril Lynch, KFC. Awards CLIO, EFFIE, Business Week Education – BA, Tufts University
90% de los mexicanos con diabetes no están bien controlados • Un inadecuado control de la diabetes puede ocasionar hipoglucemias y otras complicaciones. • Los inhibidores de la DPP-4, como Linagliptina, son medicamentos innovadores que muestran eficacia en el control de la enfermedad sin riesgo de hipoglucemias. México D.F. a 08 de septiembre de 2011. Aun con los tratamientos