Le métronidazole (Flagyl) reste la référence dans le traitement des infections anaérobies et des parasitoses comme la giardiase ou l’amibiase. Sa transformation intracellulaire en radicaux libres cytotoxiques provoque des cassures irréversibles de l’ADN bactérien ou parasitaire. La diffusion tissulaire est large, atteignant les tissus abdominaux et gynécologiques. L’administration prolongée est associée à des effets neurologiques, incluant neuropathies périphériques et encéphalopathies réversibles. L’association avec l’alcool déclenche une réaction de type antabuse. Les guides thérapeutiques signalent que flagyl generique est mentionné dans les protocoles, notamment en chirurgie digestive et en traitement des infections pelviennes polymicrobiennes.

Microsoft word - resumepharma.doc

Andy Edelstein / Copywriter
andrew.edelstein@verizon.net
Online Portfolio: www.andyedelstein.com/pharma.html
646.522.1034
Expertise
* Pharma creative – Interactive/emarketing/advertising in healthcare fields. Disease experience
includes: rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis, psoriasis, type-2 diabetes, low testosterone, Crohn’s, ulcerative colitis, melanoma, prostate cancer, HIV.
* Integrated marketing - Writing/Supervision of all facets, including general advertising, direct
response, interactive/online marketing, trade advertising, issues/advocacy advertising, and employee communications.
* Business-to-Business, Financial Services, and Technology marketing/advertising – In-depth
knowledge, from high-level branding to DR/relationship marketing – targets ranging from top management to technical professionals.
Experience

Freelance/Perma-lance Writer
2001 to present
Pharma/Healthcare Projects:

DraftFCB — Enbrel (unbranded), Lovaza (unbranded)
Brand New World — Topamax
EuroRSCG — Gamunex
Greater Than One — Medtronic (CGM, CareLink, Paradigm), Cytic (NovaSure), Genentech
(Cancer Connections), Eli Lil y (Cialis)
TribalDDB Health – Long-term engagement – 2005-06. Abbott Laboratories (HUMIRA), Tribal
DDB Health (launch of new unit), Novartis (Galvus), Solvay (AndroGel)
Avenue-e Health Strategies – Website creation and other creative for Schering-Plough, Novo-
Nordisk, DSM Pharmaceuticals, including: www.prandin.com, www.novologmix70-30.com,
www.intronA.com
MRM (McCann Relationship Marketing) – Genentech (Raptiva)
Euro RSCG – Sustiva (HIV drug)
The Marketing Works – National Prostate Cancer Coalition
Hoo Group – Crohn's and Colitis Foundation of America
Other categories:
Tribal DDB – Alcoa
Gyro International – Avaya (Conferencing systems, IP Telephony)
Siemens USA -- Creative Consulting and Services to U.S. operating companies in
telecommunications, healthcare, automation, energy, and transportation industries.
Wil oughby Partners –Cantor Fitzgerald, BGC Partners, eSpeed, Kleos
Citigate – T.D. Waterhouse, Instinet
Grey E-Marketing – Adobe, Xerox, Bel South
Spier Advertising – Savin, HIP
The Lord Group, SVP, Creative Director
1995 to 2001
Verizon (formerly Bel Atlantic, NYNEX, New York Telephone) -- Created/Supervised al creative
for Business Markets in TV, radio, print, DR, Online, including: Smal Business, Large Enterprise,
Issue/Advocacy, and Defection Control.
Siemens -- Managed al creative of worldwide corporate image campaign. Wrote CLIO-
winning music and lyrics for ongoing TV/radio.

Kyocera Mita -- Creative responsibility for copiers and printers.

Network Computing Magazine -- Developed, oversaw al creative for CMP's industry "bible."
Other -- Manulife Financial, Keycorp, USAA.


Young & Rubicam, VP, Associate Creative Director
1983 to 1995
Whitehal Laboratories -- Creative responsibility for Advil, Anbesol, CoAdvil, Axid AR.
NYNEX (formerly New York Telephone) -- Created/supervised campaigns (TV, radio, print,
news, out-of-home) for Business Products, Business Usage, and Service Awareness. Created
1992 EFFIE Award -winning "Subtitles" TV campaign, as wel as long-running "Work the Phones"
radio campaign.
Lufthansa German Airlines -- Creative responsibility in U.S. market of this German-based airline
account.
Trans World Airlines -- Creative responsibility for all TWA, including Price TV and Newspaper,
Product Service, Cargo, and Trade.
Other -- Andersen Consulting, Digital Equipment, Merril Lynch, KFC.

Awards CLIO, EFFIE, Business Week
Education – BA, Tufts University

Source: http://advertising.andyedelstein.com/Resources/Andy%20Edelstein%20-%20Pha%232CC1BE.pdf