ARTS-Dance at 55th NSDC in San Antonio, TX
In its efforts to fulfill the ARTS Mission the ARTS
The updated ARTS Tri-Fold brochure was inserted into the
Governing Board has identified new opportunities to
registration packets of convention attendees. There was
generate public awareness and promote growth and
good attendance as well as participation in the seminar
acceptance of contemporary Square, Round and
“ARTS - Where Are We Now/” conducted by the ARTS
Traditional Folk Dance by encouraging and assisting a
Officers. There was also an impressive display in the
Showcase of Ideas with quite a bit of material picked upby the Convention attendees.
Among these opportunities is the release of a movie thissummer which will include Square Dancing. “The
The ARTS-DANCE Summer meeting was held the
Astronaut Farmer” starring Billy Bob Thornton, Bruce
Sunday immediately following the NSDC. We were
Willis and others is scheduled to be released in August.
pleased that a number of dancers who had heard about
The plot of this movie – A NASA astronaut is forced to
The ARTS were able to attend as guests to learn more
retire so he could save his family farm. But he cannot give
up his dream of space travel and looks to build his ownrocket, despite the government's threats to stop him.
At the Summer Governing Board Meeting, Michael Streby
While on the farm, he is enticed to try Square Dancing.
showed a video targeted to help dancers understandARTS goals, missions and accomplishments. There is still
Dance groups are encouraged to contact theaters in their
work to be completed on the video before it will be
area showing “The Astronaut Farmer” and offer to put on
demonstrations. With the release of this movie scheduledfor August the timing is perfect for clubs to promote their
ARTS DANCERS SURVEY -
upcoming classes. The subtitle for this movie is “one
Michael Streby reported since the results of all the surveys
small step for man, one giant leap for farmers.” It is
conducted so far have shown very consistent results,
hoped that by seizing the opportunity to promote square
there was no survey conducted at this year’s National
dancing in conjunction with this movie we can capitalize
Square Dance Convention®. But since next year the 56th
on the enthusiasm generated and take “one small step for
NSDC will be in the Eastern US in Charlotte, North
Carolina, ARTS will request permission to conduct asurvey there next June.
During the ARTS Summer meeting in San Antonio theGoverning Board viewed an interesting presentation on
ARTS - Learn to Dance - Toll Free Number
incentive / buzz marketing, involving the awarding of
It was reported that so far 86 inquiries using the toll free
prizes for enticing new dancers into the activity. An
number 1-800-455-ARTS (2787) on the magnetic bumper
informative presentation of the “Friendship Set to
sticker have been received from 23 states and the District
Music-The TV Show” developed by the Central East
of Columbia in the United States and one from Nova
Region of the Square Dance Federation of Minnesota was
Scotia. 15 calls have come in from California and 10 calls
each from North and South Carolina. All have beenrefereed to contacts in their respective areas.
In addition to these new initiatives, the Alliance of Round,Traditional and Square-Dance (ARTS) continues to
Public Relations Proposal -
advance its current programs: ARTS Add-A-Buck: ARTS
The Weber/Shandwick Public Relations proposal included
Dance Travel; Dance America Benefit Dance (Feb. 29,
seven items - Sample News Release and How-to Fact
2008); Learn to Dance 866-455-ARTS; Demographic
Sheet, Media Tips and Tricks, Square Dance Background,
Surveys; Square Dancing 101; Grant Applications; and
PR Marketing Success Stories, Stock photo on Square,
Round an d T r a d i t i o n a l D a n c i n g , P r ogramRecommendations and News Releases on Survey
All Dancers are encouraged to support these programs
Results. These items will be revisited and discussed at
Jim Maczko - Chairman of the Governing Board
ALLIANCE OF ROUND TRADITIONALAND SQUARE-DANCE, INC. Incentive Marketing Proposal -
Plan now to sponsor a Benefit Dance in your area. For
Jim and Judy Taylor, Judy Winter and Dan McPeek
m o r e i n f o r m a t i o n c o n t a c t o u r w e b s i t e :
proposed a marketing strategy called “Incentive Marketing”
or sometimes referred to as “Buzz Marketing” - providingincentives to those in the dance activity which are
Add-A-Buck Program -
designed to encourage more individual participation in the
Information packets were mailed out to 48 Reps. There
marketing effort. It is viewed as a start for coordinating
will be a follow up to see if the packet was received and
efforts of square dancers across the country toward
how the recipient plans to use it. If you did not receive
everyone’s common goal of increasing the number of
one and would like to assist ARTS, please contact the
ARTS Secretary ARTSSecretary@aol.com or downloadat http://www.arts-dance.org.
They suggest “Buzz Marketing” where anyone canparticipate. Word of mouth marketing is a very effective
Friendship Set to Music -
way to spread the word. A major component of this
The CE region of Minnesota has created 61 hour long
proposal is the creation, maintenance and use of the
new cable TV shows featuring square and round dancing.
Internet and a web based tracking and reporting system.
It is a lively TV series highlighting modern western square
Volunteering to create such a sample web site was Ken
dancing. These show are distributed to 70 cable stations
Robinson. After extensive discussion a committee of the
in MN, ND, SD, IA, NJ, KS, WI, and HI. The series is
persons named above and Jim Weber will further
available to other clubs and associations who would like
investigate this incentive/Buzz Marketing program and
to use the shows. The programs are available for a
create a proposal and cost estimates for the Fall Meeting
donation of at least $6.00 each through the CE region of
MN. Phone 952-472-0006 or e-mail sqdance@ties2.net orthe web www.squaredanceminnesota.com
All agreed that an Electronic Mailing Network was the bestmethod to disseminate ARTS information directly to all
To get these shows airing on your public-access TV
dancers. Some areas already have set up such systems.
channel, contact your local cable TV station and ask if
An e-mail distribution system can work like a mail tree
they will air your show if you bring them tapes or DVD’s or
where the message is sent to individual state or region
if the show is mailed directly to them. If they say “yes”,
coordinators, with the coordinators sending the message
contact Dee for tapes or DVD’s. If you have a local
on to smaller groups. Since more study and investigation
college who will help you create your own shows (one is
was needed a committee was appointed to further
never enough), call Dee Scott for how to go this route.
investigate this matter and report in October.
Public-access cable TV stations serve the local
Advertising featuring square dance - Aleve, the New York
subscriber, either by playing what they request or by
Lottery and Liberty Mutual, Riverside, CA. have all
airing what they create. Dee described at the ARTS
featured the Square Dance activity in recent ads. It was
Summer meeting in great detail how this valuable
suggested we need to let those producing such
program began in 2004 and has continued. Theirs is truly
commercials know that we appreciate the positive image
a not-for-profit effort of promoting our activity. ARTS will
p o r t r a y e d . A l e v e ’ s w e b s i t e i s
help with publicity and promotion of this program. A tri-
http://www.aleve.com/contact_from.html. Del Reed, who
fold brochure with additional information is also available.
handles the ASK ARTS question, has already sent outsuggestions to those who have asked how to respond to
ARTS & YTB TRAVEL -
such advertising. Check in your local square dance
The ARTS and online YTB Travel site has been activated
publications or call 321-633-1306 or e-mail at
and ARTS has already received a portion of the travel
commissions. Organizations and individuals are
encouraged to use the site www.arts-dancetravel.com
Teaching Dancing in Schools -
Please check out and use the travel website that supports
Order forms for Moving and Grooving from Canada and
dancing. Did your read about it in Ask ARTS #5 reply?
Square Dancing 101 from California, both dealing withteaching square dancing in schools, may be found on the
Fall ARTS Meeting -
Sunday, October 1, 2006 in Orlando, FL at the ClarionHotel near the airport. This meeting is scheduled to start
Work is now under way to create a similar program
at 9 AM. Guests are always welcome to attend. Please
featuring Contra Dancing. Contact Jeff and Kathy Smith at
notify ARTS Secretary Jerry Reed - if you plan on
j-smith04@charter.net for more information. February 29, 2008 - Dance America - The flyers are Late Flash - New Auxiliary Board Member: At the last
available. All ARTS organizations, clubs and individuals
meeting of The National Association of Square and
are encouraged to sponsor this extra special Day of Dance
Round Dance Suppliers (NASRDS) the members voted
to benefit The ARTS and help raise money for promotional
to join ARTS-Dance as an Auxiliary Governing Board
Using amphibians in laboratory studies: precautions againstthe emerging infectious disease chytridiomycosisDirk S Schmeller1, Adeline Loyau1, Tony Dejean2 and Claude Miaud21Station d’Ecologie Expe´rimentale du CNRS a` Moulis, USR 2936, 09200 Saint Girons, France; 2Laboratoire d’Ecologie Alpine,UMR CNRS 5553, Universite´ de Savoie 73376, Le Bourget-du-Lac cedex, FranceCorresponding author:
El Estado de la Ciencia 1. Inversión en I+D Durante el período comprendido en el presente informe, entre los años 1994 y 2003, la inversión en investigación y desarrollo (I+D) en el mundo registró un fuerte incremento, en una tendencia acorde con el crecimiento registrado durante dicho lapso por la economía mundial. Con una tendencia alcista, pero a la vez fluctuante debido a