Kavita Gadkari joins Grey Mumbai as Vice President, Planning
Singapore, 10 December 2010 – In a year that has seen a constant stream of great talent
joining Grey Group, Kavita Gadkari’s appointment as Vice President, Planning will further
strengthen the robust planning function at the Mumbai office. Kavita joins Grey from Stellar
Search in Dubai where she single-handedly led a successful entrepreneurial start-up. Prior to
that, she headed Strategy and Insights at Inca Tanvir Advertising, Sharjah, U.A.E. In India,
Kavita’s planning career spanned over 15 years at FCB Ulka, Mumbai. With her vast experience,
Kavita is well positioned to provide strategic insights to Grey’s clients.
Prestigious accounts handled during Kavita’s planning tenure at FCB Ulka included Tata Motors,
Amul, ITC, Wipro Consumer Products and Tata Internet Services. She was also responsible for
winning the agency key accounts such as Unit Trust of India, Tata Corporate, Sundaram Home
Finance (Chennai), Organon and Johnson & Johnson’s Nizoral businesses. At FCB Ulka, Kavita
worked in various divisions including FCBi, the direct advertising arm of the agency as well as
the healthcare division.
Among Kavita’s noteworthy accomplishments during the early phase of her career were to
develop the positioning for Amul Ice Cream based on thorough qualitative research, Mind &
Mood and product testing. The positioning “Real Milk. Real Ice Cream” has stood the test of time
and continues to fuel the brand, making it a formidable player in the ice cream market. Other
achievements included convincing the client to resist changing Santoor’s (Wipro Consumer
Products) promise of ‘younger looking skin’ – it is probably the only soap brand to have kept to
the same positioning platform for over a decade and now owns that position.
In addition, Kavita was also closely involved in rolling out FCB’s much acclaimed ‘blue-sky’
projects of FCB Grid, Mind & Mood, Brand Relationship Style Monitor and Womanmood 2006 in
This year has seen much positive change in the planning function at Grey India. A lot of high
quality talent have been inducted and trained in the Brand Acceleration process, Grey Group’s
proprietary planning tool which has led to award-winning work across the region. To add, Bindu
Sethi was appointed Chief Strategy Planning Officer in Asia Pacific, in recognition of her huge
contribution to India and her unparalleled strategic expertise and understanding of the consumer.
On Kavita’s appointment, Bindu Sethi, Chief Strategy Planning Officer, Grey Asia Pacific, said, “I
am delighted to have Kavita as part of the planning team. With Kavita in Mumbai and
Divyapratap Mehta in Delhi, I am looking forward to seeing great strategic insights leading to
more Famously Effective communications for our clients.” Bindu added, “Kavita’s experience and
accomplishments in business development, coupled with her people skills will add significant
value to our clients’ businesses.”
Kavita said, “I am pleased to join Grey at this exciting stage in its growth. I am particularly looking
forward to working with Bindu on a wide range of clients across industries as well as being back
in advertising. As the saying goes, once an advertising woman, always an advertising woman!
The buzz beckoned me back to this big and not-so-bad world of advertising. I am driven by the
passion of it all!”
Kavita is keenly interested in music, cinema and food. Cinema helps her understand cultural
disparities across people and countries, while food and cooking are her most effective
destressors. She is currently pursuing a doctoral degree in Hindustani Shastriya Sangeet.

About Grey Group
Grey Group ranks among the largest global communications companies and its total offering
includes Grey (advertising) and G2 (brand activation). Its parent company is WPP (NASDAQ:
WPPGY). “Famously Effective Since 1917”, Grey Group serves a blue chip client roster of many
of the world’s best known companies. Grey Group is represented in 96 countries, with 432 offices
operating in 154 cities. In the Asia Pacific region, Grey Group covers 30 cities in 17 countries.
For more information about Grey Group Asia Pacific, visit
Media Contacts
Candie Chiong
Vice President, Marketing & Corporate Communications
Grey Group Asia Pacific
Direct Line: +65 6511 7610
Mobile: +65 9697 3620
Geraldine Wong
Senior Manager, Corporate Communications
Grey Group Asia Pacific
Direct Line: +65 6511 7621
Mobile: +65 9168 2278


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