RATE CARD: TargetSource® Health Data - US
Reach your most valuable health consumers with the industry’s largest and most robust source of in-depth health data
Comprehensive, self-reported data for precise Build your knowledge of your target consumer targeting with custom data availability
Largest permission-based source of consumer-
Sponsor a custom question in ICOM’s
unique Shopper’s Voice® survey and gain exclusive consumer data that’s unique to
Extensive reach - 8 million new names every
year, 63 million consumers (33 million unique households)
Select from 1000+ data points and gather information customized to your needs
Access to 8.5 million permission-based e-mail consumers
Consumer privacy
Integration of your online and offl ine programs
ICOM, a division of Epsilon Targeting, is a
responsible member of North America’s marketing community and has taken a leading role in the
Optimize your marketing programs with exclusive
industry with respect to consumer privacy.
customer insights
Evolving with the ever-changing privacy land-
Exclusive behavioral and attitudinal data
scape, ICOM has worked in cooperation with the
including health conditions, OTC and RX
Direct Marketing Association (DMA) to ensure our
information practices comply with all applicable
Accurate validated information from consumers
Responder’s provide consent to receive further
Extensive demographic and lifestyle profi ling
offers so you can be assured their privacy has been respected and protected. epsilontargeting.com HEALTH COUNTS 2009/2010 HOUSEHOLDS ACID RELIEF HOUSEHOLDS NEW Mylanta 225,000 BLADDER CONDITIONS HOUSEHOLDS NEW Zegerid HOUSEHOLDS NEW Total Households ADULT ALLERGY & SINUS HOUSEHOLDS NEW Alavert CANCER HOUSEHOLDS CHILDREN’S ALLERGY MEDICATION HOUSEHOLDS NEW Zyrtec-D ADULT PAIN RELIEVERS HOUSEHOLDS DEPRESSION HOUSEHOLDS NEW Excedrin Back and Body DIABETES HOUSEHOLDS NEW Tylenol Extra Strength NEW Tylenol Rapid Release ANXIETY HOUSEHOLDS ARTHRITIS HOUSEHOLDS
Enbrel 76,000Humira 121,000Methotrexate 155,000Remicade 86,000Other treatment or method
epsilontargeting.com DIET CONCERNS (Plan diet to:) HOUSEHOLDS MENSTRUAL PAIN RELIEVER HOUSEHOLDS MIGRAINES HOUSEHOLDS
NASAL SPRAYS HOUSEHOLDS HEART CONDITION HOUSEHOLDS NEW Heart disease HIGH BLOOD PRESSURE HOUSEHOLDS
ORAL DECONGESTANTS HOUSEHOLDS HIGH CHOLESTEROL HOUSEHOLDS OSTEOPOROSIS HOUSEHOLDS SHOPPING BEHAVIORS HOUSEHOLDS INSURANCE COVERAGE HOUSEHOLDS
Buy pain relievers at Wal-Mart or Target
Prescription Drug Plan - own or plan to buy
SKIN CONDITIONS HOUSEHOLDS LAXATIVES HOUSEHOLDS
Hydrocortisone cream (e.g. Cortaid, Cortizone 10)
NEW Methotrexate 144,000 MACULAR DEGENERATION HOUSEHOLDS SLEEP DISORDERS HOUSEHOLDS NEW Advil PM NEW Natural/Drug free sleep aids epsilontargeting.com SLEEP DISORDERS (cont.) HOUSEHOLDS OTHER MEDICAL CONDITIONS (cont.) HOUSEHOLDS NEW Simply Sleep NEW Tylenol PM NEW Unisom or Sominex NEW Other sleep aids NEW Fibromyalgia OTHER MEDICAL CONDITIONS HOUSEHOLDS NEW Bipolar Disorder NEW Multiple Sclerosis
Data is 24 months old as of January 2009. Counts shown are based on the active
All counts are estimates; actual numbers will vary. Please contact your ICOM representative at 1.800.603.4555 for exact counts and data availability. ICOM, a division of Epsilon Targeting Epsilon is the industry’s leading marketing services fi rm. We combine a multi-channel and data-driven approach with strategic and analytical services to maximize your marketing success. Couple that with award winning creative agency services and a proprietary collection of consumer and business data for the most integrated marketing solutions available today. For more information, visit epsilon.com. Epsilon Targeting aligns the collective resources of ICOM, leader in targeted marketing and manager of North America’s largest survey response database, with Epsilon Data Services, manager of the largest and most deliverable composite database and Abacus, the world’s original and largest cooperative database, to create the industry’s leader in data solutions – connecting you with your best opportunities. We provide a holistic approach to data marketing – providing the depth and breadth of data and insight to make it actionable – creating programs that engage consumers and build loyalty. For more information, visit epsilontargeting.com.
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